Back in the day, our job as marketers was a lot simpler. There was just a bunch of TV channels that fit the brand’s target audience, a couple of magazines, some radio stations, and one or two major newspaper in the market. What used to be as simple as identifying needs and communicating benefits; now require us to create an immersive experience that engages a consumer.
Marketing practices have dramatically changed with the rise of social media and proliferation of devices, platforms, and applications. Businesses and marketers need to understand all the different ways their target audience is actually consuming media, and tailor the right strategies to each channel they are in.
But How Do We Do That?
This is not a simple answer.
We have to create a synergy between all mediums for each stage of the sales funnel and be consistent with the message. By implementing cross-channel / cross-device strategies, a company can engage…
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