Originally posted on TwistedSifter:
In the world of advertising, logo design & branding is one of the key pillars of a company’s identity. The amount of thought and work that goes behind the seemingly simplest of logos would boggle the mind of any advertising outsider. Below we will review 20 clever logos that have hidden symbolism you may have not noticed before. Some are obvious, others are subtle, but all of them are interesting to examine. Enjoy!
The FedEx Logo
The white space between the ‘E’ and the ‘X’ forms a perfect arrow, suggesting a company moving forward and looking ahead. It’s subtle, but now it’s all I see whenever the logo appears.
The Goodwill Logo
The iconic smiling face is in fact the ‘G’ in Goodwill zoomed in an cropped slightly. Clever :)
The Milwaukee Brewers Logo
The classic Milwaukee Brewers logo not only looks like a baseball glove, but the letters ‘M’…
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